![]() These findings highlight the crucial importance of an appropriate management of updates as well as the relevance of institutional char- acteristics of the app stores. This difference is partly due to systematic differences in apps and in developers operating in the two stores (“selection effect”), and partly to a lack of quality control on apps and updates in Google Play (“quality check effect”). We estimate that while in iTunes the release of an update stimulates a 26% increase in download growth, in Google Play updates play a less significant role. Google’s mobile operating system is Android along with the Google Play Store, while Apple’s offering is iOS along with the Apple App Store (iTunes). The predictions of the model are then tested using an unbalanced panel of top 1,000 apps in iTunes and Google Play for five European countries. To do so, start by navigating to the Gift. ![]() Apart from using Google Play Store, you can also redeem your gift card through the Google Play website. ![]() From there, you can use the money to purchase music, apps, or any other downloads on iTunes Store. We develop a theoretical analysis that shows that developers have incentives to release updates when experiencing a drop in performance. This method involves transferring money from your Google Play Gift Card to your iTunes account. These findings highlight the crucial importance of an appropriate management of updates as well as the relevance of institutional char- acteristics of the app stores.ĪB - This paper focuses on a specific strategy that developers of mobile applications may use to stimulate demand: the release of updates. We estimate that while in iTunes the release of an update stimulates a 26% increase in download growth, in Google Play updates play a less significant role. ![]() We develop a theoretical analysis that shows that developers have incentives to release updates when experiencing a drop in performance. N2 - This paper focuses on a specific strategy that developers of mobile applications may use to stimulate demand: the release of updates. T1 - Updates management in mobile applications: iTunes vs Google Play
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